Background on Aqvainnova
Aqua Flora and Anubias join their forces
In an effort to maximize the chances of success, two of the most respected, international aquatic plant growers joined forces to create Aqvainnova. Aqua Flora of the Netherlands and Anubias of Italy, competitors and friends for years, decided that this was the best way to enter this very big but untested market. I love the idea.
What’s more, they decided to launch their innovative Linea Zero line of aquarium plants first in the USA. They will be showcasing both their lines, Linea Zero
and Linea In Vitro
, at this year’s Aquatic Experience in Chicago on November 6-8.
They have decided to work with the US Importer/Distributor, JBJ that is best known for their Artica chillers. JBJ will also be bringing in the famous German manufacturer of planted aquarium equipment, Dennerle. This means that they have the magic 1-2 punch of plants plus equipment that I think is critical to have success in the USA.